Join the ‘Give it a Try’ campaign as a partner organisation
Support your staff. Welcome visitors. Promote sustainability. Strengthen your community.
We’re inviting employers, schools, community groups, and local organisations to join the Give it a Try campaign – a West Northamptonshire-wide initiative running from July to the end of September 2025 encouraging more people, including residents and visitors, to travel by bus, reduce car dependency, and enjoy the benefits of sustainable, affordable travel.
There’s no cost to get involved – just opportunities to make a positive impact.
Why join as a partner?
By taking part, your organisation can:
Support sustainable staff and visitor travel:
Encourage employees and guests to consider the bus for all or part of their journeys - helping to cut emissions, reduce parking demand, and improve local air quality.
Promote wellbeing:
Whether commuting or visiting local attractions, a relaxed bus journey helps reduce stress, encourages walking, and supports a healthier lifestyle for staff and the wider community
Enhance your sustainability credentials
Show your commitment to climate action and sustainable transport by supporting a campaign that promotes cleaner, greener travel across West Northamptonshire.
Be part of something local
This campaign celebrates our region’s events, businesses, and destinations - giving people more ways to explore, shop, and connect with the area, sustainably.
Coming soon: The ‘Give it a Try’ marketing toolkit
As a partner, you’ll get access to a free campaign toolkit designed to help you promote Give it a Try through your own channels. The toolkit includes:
Campaign posters and graphics
Sample emails and social media content
Printable offers and travel tips
A digital ‘Days Out by Bus’ guide
Your Partner Logo Badge to show your support
All resources are ready to use – quick to share and easy to action.
What’s in the Campaign?
We’re making bus travel easier and more appealing through a range of promotions, tools, and competitions:
‘Days out by bus’ guide – discover fun, affordable ideas for weekends, holidays, and visitor inspiration
Interactive maps – including bus routes and spider maps from West Northamptonshire Council
Group travel offers - £6 for up to 5 people in Northampton, £10 across West Northamptonshire
Free concessionary travel - for eligible older and disabled residents
Summer competitions - with prizes like match tickets, afternoon tea, and local days out
Becoming a partner is simple
- and free.
Whether you’re a local business, major employer, visitor venue or community group, your support helps make sustainable travel the easy, obvious choice for everyone in West Northamptonshire.