Partnership Marketing to Grow Bus Use

This webinar is part of Better Transport Week 2026, and explores how local authorities and their partners can maximise the uptake of bus services through audience-led, place-based and collaborative marketing.

Bringing together perspectives from local government and delivery partners, the webinar will share practical learning from the Buses for You campaign, event-led initiatives and partnership-led approaches that can be adapted to other places and programmes.

Speakers:
• Edwin Swaris – West Northamptonshire Council
• Discover Northamptonshire
• Patrick Stringer – Stagecoach Midlands
• Robin Pointon and Becky Watson - GO Travel Solutions

Who should attend:
Local authority officers, bus operators, transport professionals, and BSIP delivery partners.

Why attend:
Gain practical insight and transferable learning on audience-led, place-based and collaborative marketing approaches that can help increase bus use and maximise the impact of BSIP and related programmes. Book your free place today.

This webinar is hosted by GO Travel Solutions. The projects featured in this webinar are coordinated by GO Travel Solutions on behalf of West Northamptonshire Council and are funded by the UK Government.

This event is part of Better Transport Week 2026. Find out more here.